The current message at Old Navy is going green. For $1 you get a reusable tote bag and 10% off your entire purchase. Sounds good. You forgo the plastic shopping bag, get something you'll use again, and save money. Win win for everyone.
Or is it?
In the end, I bought a bag I don't need, so consumerism wins that round.
To produce all those bags took resources, time, energy. The earth certainly didn't benefit from that.
People on line were so psyched about the discount they were buying more than they had planned. Not great for the planet either.